Like Classics, Universe initially featured updated versions of "Generation 1" characters However, to commemorate the 25th anniversary of the brand in 2009, the toyline's packaging design gained a "25 Years" corner logo and its offerings expanded to include updates of key characters from every franchise. It contained a thorough mix of new molds for "classic" characters from various previous lines, as well as redecos of existing toys from older lines (such as Cybertron and the 2006 Classics line). It ran as a mass retail line until early 2009, but continued throughout the year with a large number of store exclusive releases.
Transformers: Universe is a Hasbro toy line launched in mid- 2008, the second line to carry the name (the first one ran from 2003 to very early 2008).
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